Kaitiakitanga

The focus of my “small action, big impact” project, was switching from cotton pads to reusable make-up wipes, with the intent to persuade secondary and tertiary students. The bright colour palette of magenta and green alludes to a fun atmosphere so that the website does not feel too serious. Ethos, pathos, and logos inform my design. Pathos is shown through my hero image of the two figures using the eco wipes. The biggest barrier for my target audience is social habits, so therefore the products are shown in a social setting. For ethos, the website is emotionally charged by environmental imagery - such as the cotton pad faucet and then on my “why” page, with a figure seemingly drowning in cotton pads. Lastly, logos in the horizontal scrolling element of my homepage, which communicates all the benefits of switching to eco wipes.