Ihi Wehi

These posters aim to inform the public about gender inequalities in the workplace, and the lack of women in senior leadership positions. Ethos has been implemented through facts, logos through my call to action, and pathos through the brick imagery. My visual rhetoric is a metaphor, and my concept is a woman and a brick wall - the bricks are used to convey strength. Within my concept, the two different poster styles convey opposing feelings - evoking negative and empowering emotions. In my photographic-style poster, the brick wall is crumbling - showing women's struggles in leadership positions. The wall is breaking, creating a visual metaphor for their emotional response to this situation. In my illustrative approach, the woman stands strong. This is the more positive approach - despite the struggles, she has maintained her strength, and become successful; she is empowered. However, she is also standing alone - the spotlight shows that although she has succeeded, she is one of the few - no other women are standing with her.